In 15 years leading creatives I've found that the best work is done in response to constraints. My greatest skill is my ability to teach WHAT we want to accomplish and WHY, while challenging my teams to use their talents to deliver the HOW.
MY WORK
BRAND
STRATEGY
I have led multi-year brand definition projects, commissioned large-scale consumer research, created in-depth consumer segment and competitor research, developed 5-year marketing strategies, and overseen target demographic transitions. I know how to deliver a product that will help the c-suite make informed decisions with confidence.
CAMPAIGNS & EVENTS
I can develop the message and the aesthetic, while leaving room for my teams to iterate, evolve and create deeper meaning in service to the vision. I have launched consumer products, event series, subscription-based services and entire channels like loyalty programs, catalog sales and content marketing programs.
PEOPLE
DEVELOPMENT
I have taught people how to lead with empathy and directness, and helped cross-functional teams drive more holistic results. I have developed teams with deep benches and a shared sense of purpose-- teams that function well enough to free up my time to work on longer time horizons. I believe brand and culture need to work hand-in-hand for a company to realize its full potential.
CREATIVE LEADERSHIP
Being able to create on behalf of the brand requires immersion and an innate understanding of the spoken and unspoken expressions of your company. I can help more people learn to articulate the brand, establishing brand-right creative wellsprings that can give you more material to work with, or a more refined curation of your brand image.
